Tinx Breaks Down the One Thing That 'Yanks' Her Out of Her 'Digital Spiral' Ahead of Her Summer Campaign to Get People Offline (Exclusive)
Tinx Breaks Down the One Thing That 'Yanks' Her Out of Her 'Digital Spiral' Ahead of Her Summer Campaign to Get People Offline (Exclusive)
Tabitha ParentThu, June 11, 2026 at 1:00 PM UTC
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Tinx.Credit: David Urbanke -
Tinx is taking things offline this summer
The content creator and internet personality, whose real name is Christina Najjar, is preparing for her next "Summer of Outside," a movement she started as a way to get people outside and connecting with each other IRL
As she joins forces with Under Armour, as its newest ambassador, the content creator tells PEOPLE all about some of the most unhinged ways she's embracing her Summer of Outside.
Though she has a massive online following, Tinx is taking things offline this summer.The It's Me, Tinx host and internet personality, whose real name is Christina Najjar, is gearing up for yet another Summer of Outside — a phrase that refers to the movement she spearheaded to help people, including herself, commit to spending less time on their phones and more time outdoors with real human beings.
Chatting with PEOPLE, Tinx shares some of the ways that she's learned to combat her social media usage and stay in tune with her day-to-day life."I tell myself that all of my favorite memories aren't made when I was sitting on my phone," the content creator, 35, says.
Tinx attends Watch What Happens Live with Andy Cohen.Credit: Charles Sykes/Bravo via Getty
"I don't even remember being on my phone, and, as someone who is obsessed with time passing and being grateful for every moment, that usually yanks me out of my digital spiral," she says. "Social media can be great, but I always make sure that I'm using it and it's not using me."
This year, she's staying connected with others IRL, in partnership with Under Armour as the brand's latest ambassador. That means she'll have insight into the brand's best looks for this Summer of Outside, which will include an event series making stops in San Francisco, Chicago and New York City.As she put it on the May 15 episode of It's Me, Tinx, the Summer of Outside is a "tradition" in her online community that is all about "improving our time, saying yes and just going for it."She added, "It's about being spontaneous. If I had to sum it up, Summer of Outside is about saying yes to things that you might not ordinarily say yes to, taking chances and saying f--- it."
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According to the content creator, Summer of Outside behaviors include saying yes, getting off your phone, being a leader and working to create joy for all.
She tells PEOPLE that some of the best parts of her Summers of Outside are hearing stories from her community about things like taking "last-minute trips, joining teams, throwing parties" — really anything that comes as a result of just saying "yes" to things.As for what's on the docket for her personal Summer of Outside, there's one activity that's taken priority on her list.For the last two and a half years, Tinx has been in her "weight lifting and strength training era.""This summer I am really turning up the heat," she tells PEOPLE, of how she is continuing to work on her "strength goals." She cites the benefits of weightlifting for things like bone density and longevity for women's health.
Tinx attends the Fashion Trust U.S. Awards 2026 on April 7, 2026 in Los Angeles.Credit: Maya Dehlin Spach/FilmMagic
"I'm also obviously always doing my Rich Mom walks," she adds, referring to another one of her invented phrases that draws inspiration from a stereotypical rich mom's lifestyle. For her Rich Mom walks she's donning her favorite sneakers, Under Armour Apparitions, so she can stomp all over New York City while "blaring music and manifesting things."
Tinx is known online for her pop culture commentary and lifestyle content. Dubbed "TikTok's big sister," she is the host of the podcast and Sirius SiriusXM call-in radio show It's Me Tinx. She's also the author behind the New York Times bestselling self-help book The Shift, which is a collection of her honest, yet humorous advice on everything from dating to self-love and confidence and how to navigate life in your 20s and 30s.She adds that the best part of the movement is the sense of "community and offline connections.""Real life moments are where the magic happens," she tells PEOPLE.
on People
Source: “AOL Entertainment”
